Physical AI
AI · GTM
The poor man's Gong — why AI is shaking the SaaS world
Gong costs somewhere between $100–200 per user per month. It's a great product: conversation intelligence, deal risk alerts, pipeline analytics, coaching workflows built on billions of recorded sales interactions. If you're running a serious outbound motion and can afford it, you probably should. Most teams can't, or won't — Qt Group falls into the latter.
Qt runs on Microsoft Teams. Last year, like many companies, we got access to Copilot features including AI meeting transcripts and summaries. With our QA GTM teams we decided to run a small pilot, which then became a standard practice.
The workflow is three simple steps:
- All first meetings and discovery calls with new prospects are recorded — always with the customer's explicit consent. (Surprisingly many don't object — except in Germany.)
- Teams generates an automatic transcript and AI summary.
- The summary gets logged into Salesforce, and posted into a dedicated Teams channel built specifically for this purpose.
That's it. Nothing custom-built, no new tools. And the best part: even without automation it takes 2 minutes of the rep's time.
What this actually buys you
For management it's pipeline visibility at the top of the funnel — the part that's usually invisible. Are we meeting ICP accounts? Are meetings generating next steps, or just good conversations? You no longer have to take a rep's word for it.
For product management it's a free feedback loop. What questions come up repeatedly? What objections keep surfacing? What features are prospects asking for that don't exist yet? That signal used to live only in the heads of individual reps. Now it's searchable.
For sales reps it's a shared learning library. You can see what your global colleagues are doing in their calls — what's working, what's landing, what's not. When a tough technical question comes up, you can search the channel for similar situations and find real examples with recordings attached. No more "let me get back to you" when the answer already exists in your team.
For the prospect, when you share it: a clean summary of what was said, promises in black and white, and clear next steps.
The honest part
Simple to implement. Harder to maintain. Recording consistently, posting the summary, actually reading your colleagues' summaries — it needs to become habit. That means manager modeling, consistent expectations, and a few reminders before it sticks. The tool does the easy part. The cultural change is yours to lead.
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